Data, SEO & AI Search · AI SEO agency
AI SEO agency in Australia
Be the business AI names, not a listing in someone else's answer.
AI now answers the questions your customers used to Google, and it is naming directories, platforms and Reddit, not you. We are an Australian AI SEO and generative engine optimisation agency that makes your business the source AI engines cite.
The problem
AI is already answering for your business
We ran the 50 questions Australians ask right before they hire through ChatGPT, Perplexity, Gemini and Google's AI Mode, 200 answers, and logged who got named. The result should worry any business owner: the single most-cited source was Reddit, most engines refused to name one business at all, and where they did the lists were scattered and inconsistent. If you have not deliberately made yourself cite-able, you are almost certainly invisible in the answer your next customer sees.
This is the shift an AI SEO agency exists to fix. Ranking a page is no longer the finish line. The machine now composes one answer from the sources it trusts, and being in that answer is the new visibility. The full data, by industry, is in our study of the Australian AI answer gap.
In half the questions we tested, AI named no individual business, pointing to government registers and directories instead.
Where it did name businesses, the lists barely overlapped between engines, so being named on one is no guarantee on the next.
Google's AI Mode does name a shortlist, but only businesses already sitting in the directories, reviews and lists it reads.
No business owns these answers yet. That is the opening, and it is closing as competitors wake up.
What we do
What an AI SEO agency actually does
AI SEO, also called generative engine optimisation or GEO, is the work of making your business the answer that AI engines and AI-era search return. It sits alongside classic SEO, which still matters, but it targets a different prize: the composed AI answer and the sources behind it. As your Australian AI SEO agency, we deliver four things.
Get you cited
We earn your place in the sources the engines already trust for your category, the directories, review platforms, "best of" lists and communities, so you appear where the citation currently lands.
Make your site quotable
We publish the definitive, structured answers to your customers' real questions, with the specifics most sites hide, marked up so an assistant can lift them cleanly.
Build authority and consensus
We earn the links, citations and reviews that let your page outrank a directory and get agreement across independent sources, which is what AI rewards.
Track and prove it
We measure whether the assistants name you, per engine and per question, and report the movement, so you can see it working.
The answer today
AI names:
Reddithipagesa directoryYour business, not citedThe answer we build
AI names:
✓ Your businessas a recommended providerHow it works
How we make you the answer
The same sequence that put a client in a Google AI Overview within about five hours of publishing.
AI visibility audit
We run your category through the assistants and Google's AI, show you who is named instead of you, and map the fastest gains. This is the free first step.
Source and authority plan
We prioritise the directories, reviews, listings and citations that move your category, and the content that earns them.
Cite-able content
We build the structured, original answers, guides, data and video that engines quote and customers trust.
Measure and compound
We track citations across engines and double down where you are gaining, month after month.
The heavy lifting, the tracking, the audits, the on-page work, is automated by our Snowball SEO platform, which is the point of it: it hands more of your budget back to the creative storytelling, the video, photography and writing, that actually earns the citation. The strategy in full is in our guide to generative engine optimisation and the field playbook, how to get cited by AI in Australia.
The proof
It can move fast, because the slot is empty
Using this method we published a single optimised page for a Sydney client targeting a local commercial search. Within about five hours of it going live it ranked first on Google for that search and was surfaced in Google's AI Overview, both as a recommended provider and in the Overview's source panel. That was a local, lower-competition query, so it shows speed of ranking and citation, not a promise about national head terms. But it shows the door opens, and our data shows it is still wide open across most Australian categories.
Who it is for
Who we help, and what changes
We work with Australian businesses that sell a considered service or product, the ones customers research before they buy: trades and home services, health and allied health, professional and financial services, property, hospitality, and considered retail. If your customers ask AI or Google "who is the best" or "how do I choose" in your category, this is for you. What changes is simple: you move from invisible in the answer to named in it, and the enquiries follow.
Start here
Find out if AI names your business
Get a free AI visibility audit. We will run your category through the assistants and Google's AI, show you who is getting named instead of you, and the fastest moves to become the answer.
Get your free auditQuestions
AI SEO agency questions, answered
What is AI SEO?
AI SEO, or generative engine optimisation, is the work of making your business the answer AI engines and AI-era search return, and a source they cite. It complements classic SEO rather than replacing it.
How is it different from normal SEO?
Classic SEO aims to rank a page. AI SEO aims to be named and cited inside the single composed answer that AI now shows above or instead of the links.
How long until AI names my business?
Local, lower-competition answers can move in days to weeks, as our five-hour example shows. National and high-competition categories are a compounding programme measured over months. We are honest about which is which up front.
Do you guarantee citations?
No one credible can guarantee a specific AI citation, because the engines change and no single list controls them. What we guarantee is the right work, measured honestly, so you can see the movement.
How much does an AI SEO agency cost?
It depends on your category and how competitive the answer is. The audit is free, and we scope from there. Because our platform automates the grind, more of your spend goes to the content that earns citations rather than to billable hours.
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