Privacy Policy

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit snowball.productions, seo.snowball.productions, and any pages we operate (together, the “Site”), use our services (including SNOWBALL SEO), or interact with us (e.g., live chat, social media).

We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1) What we collect

We may collect the following categories of personal information:

  • Identity & contact: name, email, phone, organisation, role, postal address.

  • Account & service data: login details, subscription choices, preferences, support history.

  • Marketing data: newsletter opt-ins, campaign engagement, content preferences.

  • Usage & technical: IP address, device/browser type, pages viewed, session logs, referral source, approximate location, cookies and similar technologies.

  • Content you provide: enquiries, forms, uploads, testimonials, survey responses.

  • Payment details (if applicable): handled by our payment provider(s); we do not store full card data.

  • Media & communications: live chat transcripts, call notes, emails, meeting records.

We generally do not collect sensitive information. If exceptional circumstances arise (e.g., accessibility requirements), we will seek your consent or rely on another lawful basis where permitted.

2) How we collect it

  • Directly from you: enquiries, bookings, consultations, live chat, email, phone, social DMs.

  • Automatically: cookies, analytics tags, log files, pixels when you use the Site.

  • From third parties: referrals, public sources, ad platforms, and our service providers.

3) Why we use it (purposes)

  • Provide and improve services: deliver projects (video, photo, web, SEO, social), operate SNOWBALL SEO, maintain the Site, fix issues, improve UX.

  • Customer support: respond to queries, demos, training, troubleshooting.

  • Marketing & comms: send updates you’ve opted into, product notices, invitations, surveys.

  • Analytics & optimisation: measure performance, A/B test, combat fraud/abuse, ensure security.

  • Legal & contractual: comply with laws, enforce agreements, manage claims.

Optional (customise): We may personalise content and recommendations based on your interactions and settings.

4) Lawful bases (EU/UK visitors)

Where GDPR/UK GDPR applies, we rely on: contract (to deliver what you request), legitimate interests (to run and secure our business, improve services, and market to existing customers), consent (for certain cookies/marketing), and legal obligation (compliance/record-keeping).

5) Cookies & similar technologies

We use cookies, pixels, and tags to operate the Site, remember preferences, measure performance, and support advertising/remarketing. You can control cookies via your browser settings and (where shown) our cookie banner. Blocking some cookies may impact Site features.

Typical categories: strictly necessary, performance/analytics (e.g., Google Analytics), functionality, and advertising/remarketing pixels.
Do Not Track: we do not respond to DNT signals.

6) Disclosures to third parties

We may share personal information with:

  • Service providers / processors: hosting, cloud storage, analytics, live chat, CRM, email delivery, payment processing, project tools, our white-label SEO platform (SNOWBALL SEO).

  • Professional advisers: legal, accounting, insurance, compliance.

  • Business transfers: if we merge, sell assets, or restructure.

  • Legal/regulatory: if required by law, court order, or to protect rights/safety.

We do not sell personal information.

7) International transfers

Our providers may store/process data in Australia and other countries (e.g., the US, EU, UK). We take reasonable steps to ensure overseas recipients protect personal information to standards comparable with the APPs (and, where applicable, GDPR safeguards such as SCCs).

8) Data retention

We keep personal information only as long as needed for the purposes above, to comply with legal/financial record-keeping, and to resolve disputes. When no longer required, we de-identify or securely delete it.

9) Security

We use reasonable administrative, technical, and organisational safeguards (access controls, encryption in transit where supported, least-privilege configurations, logging/monitoring). No method is 100% secure; please notify us immediately if you suspect unauthorised access.

10) Your rights

Australia

You may request access to, or correction of, your personal information. Contact privacy@snowball.productions. If you are unhappy with our response, you can complain to the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or 1300 363 992.

EU/UK (where applicable)

You may have rights to access, rectification, erasure, restriction, portability, and objection, and to withdraw consent where processing is based on consent. You also have the right to complain to your local supervisory authority.

Marketing

You can opt out of marketing at any time via unsubscribe links or by contacting us. Transactional/operational emails may still be sent.

11) Children

Our Site and services are not directed to children under 16. We do not knowingly collect their data. If you believe we have, contact us to delete it.

12) Third-party links and embeds

Our Site may link to third-party sites or include embedded media (e.g., YouTube/Vimeo). Those providers have their own privacy policies. We are not responsible for their practices.

13) Live chat and communications

If you use our Site chat, we may collect your name, email, device info, and chat content to answer questions and improve support. Transcripts may be stored by our chat provider acting as our processor.

14) SNOWBALL SEO (platform notice)

When you use seo.snowball.productions or we manage SEO for your site, we may process site metadata, page content excerpts, and performance metrics to deliver recommendations and implement rules-based optimisation. You retain ownership of your website/content; our SEO automations and rules operate within our platform environment.

If you terminate managed services, you may keep SEO enhancements active via a software-only subscription (sometimes referred to as “deep-freeze”) so the automated optimisation persists without our hands-on work.

15) Changes to this policy

We may update this Privacy Policy from time to time. The “Effective date” will change and the updated version will apply upon posting. Material changes may be notified on the Site or by email where appropriate.

16) Contact

Snowball Productions Pty Ltd
9 Griffiths St, Sans Souci NSW 2219, Australia
Email: privacy@snowball.productions